We build Aisley, so read this knowing that. Bridebook vs Hitched is a fair fight between two free organisers. Aisley is a different kind of tool, and where one of the free apps is the better answer we say so. Nothing below about Bridebook or Hitched is ours: it is what each one publishes on its own site.
The short answer
Bridebook is a free wedding planning app and a directory of venues and suppliers. You keep the checklist, the budget, the guest list and a wedding website in one place, and you still write to everyone yourself.
Hitched is the same shape of tool, also free: checklist, budget, guest list, a seating chart, a wedding website, and a large UK directory of venues and suppliers. The contacting is still yours.
Aisley is the planner we build for couples in the UK. She finds venues, drafts the enquiry emails in your voice, reads the replies and drafts the follow-up when someone goes quiet. You press send, and you make the decisions. She does not give you a guest list, a seating chart or a wedding website. Those are not built yet.
What Bridebook is good at
Bridebook is built for couples who want the whole plan in one free login. Its own site says every couple can use it at no cost, from the start of planning through to the day, and that the core tools are included: a checklist, a budget, a guest list with RSVPs, venue and supplier search, a wedding website, and the same tools shared with your partner. Source: bridebook.com/uk and Bridebook's features page.
The search is the other half of it. Bridebook says you can search and compare thousands of venues and suppliers, in the UK and abroad, and that it uses AI to help find a match. You enquire from there. Bridebook does not describe itself as writing the emails or chasing the ones that go quiet. Source: Bridebook's about page.
It is a good app when the job is organisation: one list, one budget, one guest list, one website, and a wide directory when you are still looking. It is a weaker fit when the job is the inbox, because the writing and the waiting stay with you.
What Hitched is good at
Hitched is a UK wedding site with a free planner attached. Create an account and the planning tools are included: a checklist you can edit, a budget planner, a guest list with RSVPs, a seating chart, a supplier manager and a wedding website. Hitched says the budget stays in step with the checklist, the supplier list stays in step with both, and guests can RSVP through the website. You can connect your partner's account. Source: Hitched's planning tools.
The app puts the same tools on your phone, along with the directory, ideas, reviews and a community of other couples. Hitched describes the supplier manager as the place you find venues and suppliers and keep in touch with them, including contacting them from the planner. It does not say it writes those messages for you, or follows up when nobody answers. Source: Hitched's app page.
It is a good app when you want the guest side done properly, especially the seating chart, and you want Hitched's directory, reviews and ideas in the same place as the plan. Like Bridebook, it organises the wedding. It does not run the correspondence.
What Aisley is good at
Aisley is the one we build, and she is aimed at a narrower job. She searches for venues against your region, guest count, budget and the way you have described the day. She drafts the enquiry in your voice and sends it from your own Gmail when you press send. She reads the reply, keeps the price and the date, and drafts a follow-up when a venue goes quiet. Nothing goes out without you.
Aisley also tracks your budget against every quote that comes back, so a price in an email is sitting next to the line you set aside for it. What a UK wedding actually costs is the benchmark she starts from. If you would rather hold that in a sheet, the free wedding planning spreadsheet is the same split.
What Aisley does not do matters just as much. There is no guest list yet, no RSVPs, no seating chart and no wedding website. She is not a directory of suppliers you browse, and she will not be at the venue on the morning. One plan is £10 a month including VAT. It is a launch price: weddings started before 1 January 2027 keep £10 a month until the wedding day, and new weddings from then pay £19 a month. You start without a credit card. The detail is on pricing.
Side by side
| What matters | Bridebook | Hitched | Aisley (ours) |
|---|---|---|---|
| What it is | Free planning app and a venue and supplier directory | Free planning tools and a UK venue and supplier directory | An AI wedding planner that does the venue email |
| Price for couples | Free | Free | £10 a month including VAT |
| Checklist, guests, website | Checklist, guest list, RSVPs and a wedding website | The same, plus a seating chart | Not built yet |
| Finding venues and suppliers | Directory search. Bridebook says it uses AI to help match you | Directory of venues and suppliers, with reviews | Searches the web against your brief |
| Who writes to them | You | You, from the supplier manager | Aisley drafts. You press send |
| Budget | A budget tracker in the app | A budget planner tied to the checklist | Tracks each quote against your budget |
| Best at | Keeping the whole plan in one free app | The guest list, seating, and a big UK directory | The venue inbox: writing, reading, chasing |
Bridebook vs Hitched
Between the two free apps, the overlap is most of the product. Both give you a checklist, a budget, a guest list, a wedding website and a directory, and both leave the emails to you. Both say those tools cost couples nothing.
The practical differences are the ones on their own pages. Hitched publishes a seating chart, drag and drop from the guest list, and says the budget, the checklist and the supplier list stay in step with each other. Bridebook publishes planning tools you share with your partner, a wedding website, and search it describes as AI-assisted, including venues abroad as well as in the UK. If the seating plan is the thing you are dreading, Hitched says it does that and Bridebook's public pages do not lead with it. If you are marrying abroad and want one directory that covers it, Bridebook is the one that says so.
Neither replaces a conversation with a venue. For the questions worth asking before you book, the venue question list is the same whichever app you found them on.
Who each wedding planning app suits
- Choose Bridebook if you want one free place for the checklist, the budget, the guest list and a website, and a wide directory while you are still looking. You are happy to send the emails.
- Choose Hitched if you want that same free organiser, plus a seating chart, and you want its UK directory, reviews and ideas in the same login.
- Choose Aisley if the evenings are going on venue email: finding places that fit, writing, reading the replies, and chasing the ones that go quiet. You do not need a guest website from the same tool.
- Use both, quite happily. Plenty of couples will keep Bridebook or Hitched for the guest list and the website, and use Aisley for the inbox. We do not do their job, and they do not do ours.
A human planner is a fourth option, at a different price: full planning is often 10 to 15 percent of the budget. What a wedding planner costs sets that next to the apps. For the wider field of AI tools, not just these three, the survey of AI wedding planners is the longer list. If the names Aisley and Aisle have blurred together, that difference is a separate page.
If you already know you want the inbox handled, the AI wedding planner app is this one, and you can start planning without a credit card.
Quick answers
It depends on the job. Bridebook and Hitched are free organisers with a checklist, a budget, a guest list, a website and a supplier directory, and you still do the emailing. Aisley, which we build, drafts the venue emails, reads the replies and tracks the quotes against your budget. She does not yet do the guest list or the website. The best wedding planning app is the one that covers the part you are actually stuck on.
Both are free, and both leave the supplier emails to you. Hitched publishes a seating chart and ties the budget, checklist and supplier list together. Bridebook publishes a shared planner, a wedding website, and directory search it describes as AI-assisted, including venues abroad. Pick the one whose extra matches the job in front of you. You can also use either alongside Aisley if the inbox is a separate problem.
Yes. Bridebook says couples can use its planning tools at no cost, and Hitched says its checklist, budget, guest list, seating chart and website are free. Aisley is £10 a month including VAT, a launch price, and you can start without a credit card. A free wedding planning spreadsheet covers the budget on its own if you do not want an app yet.
Bridebook and Hitched, as they describe themselves, help you find suppliers and contact them. They do not say they write the emails or chase a silence. Aisley drafts the enquiry and the follow-up, sends from your Gmail, and only when you press send. How to email a venue is the same note, if you would rather write it yourself.
No. Aisley is a separate product at getaisley.com. We are not affiliated with Bridebook or Hitched, and this page is our comparison of the three, using what each site says about itself.